16. Meet The Founders of HOFS

The House of Friesian Stud Creators; building the vision

Meet the founders of HOFS

“… The next decade is full of growth and exciting milestones as our team delivers on the company vision of building a premium brand – The Friesian Horse | The House of Friesian…”
Leonie Campbell | Founder and CEO
With a background in IT and business, Leonie has 30 years’ experience working in large MNC’s as a Business Improvement Adviser with her latest role delivering corporate governance projects for a global mining company in Perth whilst re-branding HOFS.
Leonie has deep knowledge of the Friesian horse; certified in Equine Artificial Insemination from Goulburn Valley Equine Hospital (Australia). She has been a member of the KFPS since 2010, registering the protected stable name of “Stal De Fryslan” (House of Friesian) for every foal born at HOFS studs.
In 2018 she successfully imported a small herd of broodmares from Netherlands to Malaysia, delivering the 1st Friesian stallion born in Malaysia and incorporating the 1st Friesian breeding and riding Studfarm in Asia.
Figure 22: Tsjalle 454 Sport Preferant
John Peter | Co-Founder & Managing Director
With a Bachelor in Business Administration (BBA), John joined HOFS in 2018 after a successful corporate career running his own consulting company across Singapore and Malaysia for the past 10 years.
John has deep expertise in sales, marketing, and international business development. John has been deeply involved with the operational readiness development team; rapidly gaining blockchain technology expertise to realize the company’s vision to build the global studfarms and metaverse.
Figure 23:Lancelot Fan Stal De Fryslan